Say #Breast, Save Lives.

Breast Cancer is the most common cancer among women in Singapore, yet Breast is a word that people commonly avoid.

Say #Breast. Save Lives. is a campaign by the Singapore Breast Cancer Foundation that encourages people to open up on the topic of Breast Cancer by first saying the word Breast.

Join us in our mission to make Breast Cancer something that everyone and anyone can talk about, and help spread the word on Breast Cancer Awareness.

Early detection of Breast Cancer could save lives and breasts.
say the word


Here's how you can make a difference:

  • Step 1: Say Breast

    Take a video selfie of yourself saying the word "breast" in public.

  • Step 2: Tag Friends

    Nominate 3 friends or more on social media to do the same.

  • Step 3: Share Now

    Share your post with the hashtags #Breast #BCFSG.

A big thank you to everyone for participating!
Here is a growing collection of positive calls for Breast Cancer Awareness on social media.

Share your video on a public Instagram account to see it here.

Survivors, friends and families share their stories on the most common cancer among women in Singapore.


Here's what people on the streets have to say about “breasts” and Breast Cancer.


Show support for your female colleagues by recording a wefie video with your fellow workmates. Do it as a team or department and spur others on to do the same.

Send us your company’s Say #Breast wefie video at Please state your company name and we will feature your video here.

The Singapore Breast Cancer Foundation

The Breast Cancer Foundation (BCF) is a non-profit organisation with the mission to eradicate breast cancer as a life-threatening disease. Set up in 1997, BCF is committed to raising awareness about breast cancer through talks, events and publications that advocate early detection through regular screening. BCF also supports survivors and their families through various counselling and training activities. One of the first advocacy groups in the world with a Men’s Support League, BCF aims to encourage greater male participation in society’s fight against this affliction. For more information, visit

Support Breast Cancer Foundation

Say #Breast. Save Lives is a campaign by the Singapore Breast Cancer Foundation for the Breast Cancer Awareness Month (BCAM).